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Breastfeeding Awareness Family USA Breast Milk Lactation Shirt

Georgina started the Breastfeeding Awareness Family USA Breast Milk Lactation Shirt it is in the first place but line alongside Jess Wilson, Martine Cajucom-Hom, Bea Soriano-Dee and Eric Dee Jr. (all of whom are entrepreneurs, models, and/or bona fide celebrities in the Philippines—Georgina has a casual 3.3 million followers on Instagram). Together, they launched Sunnies with the intention of “creating a brand that would make Filipinos proud to bring to the rest of the world,” Georgina says. “For it to finally be happening – there [are] no words. There are nearly 110 million people I want to make proud.” While Asia has a big presence and influence in the U.S. beauty market particularly with Korean and Japanese brands, the Philippines is not on the map in the same way. The only Filipino brand I knew of growing up as a first-generation American was Eskinol, which makes an old-school astringent. And, when I’d visit the Philippines and check out local beauty aisles, they were typically filled with American brands like Maybelline. That’s why when I first got introduced to Sunnies Face, I was overjoyed: Here was a Filipino-owned brand that felt really modern and looked at home next to my collection of Rare Beauty, Tower 28, and Kosas.


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Official Breastfeeding Awareness Family USA Breast Milk Lactation Shirt


On top of clever product names and IG grid-worthy packaging, there’s an intentionality that really comes across with every launch. From Face Perfector, a double-ended stick with a glossy highlighter on one end and a pore-blurring balm on the Breastfeeding Awareness Family USA Breast Milk Lactation Shirt it is in the first place but other end, to Life Brow Micromarker, an ink pen for faking fluffy arches, every product is easy to use but has something about it that makes you go, I never thought of that. “When we develop products, we always say, ‘Is it going to be life-changing? Am I going to throw everything else out of my makeup kit?’ That’s a real challenge,” Georgina tells ELLE.com. “We are really lucky that we own the company and the cadence of how we launch products is up to us completely. The fact we have that freedom is one of the best things about our brand. All the developments since Fluffmatte have been: What do I want to wear on a daily basis?” Another litmus test the Sunnies team aims to pass is whether or not a product is so good you’d pack it in your travel beauty bag, where space is precious. “Our stuff has to make it in!”


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